Match-3 games both new and old are often called " Bejeweled clones" or copycats, and are quickly dismissed for all being the same. The market is saturated and frequently faces criticism for its seeming lack of innovation. There's Jewel World - a match-3 gem game, Jewel Mania - a match-3 gem game, Candy Crush Saga - a match-3 candy game, Candy Blast Mania - a match-3 candy game, Matching With Friends - a match-3 matching game and, well, some 2,000 more. PopCap's Bejeweled sits at the top of the list alongside similar-looking titles that share similar names. Typing "match-3" into the iTunes App Store yields more than 2,200 search results. The match-3 puzzle game market is a cluttered space.
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